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Vision: To increase the quality of life in rural communities in a way which promotes community values and the use of natural resources in a sustainable manner.
Mission: We help communities establish income streams through the coordinating their efforts and by connecting their outputs to profitable markets
Values
Social
• Working closely with communities through Fair Trade Values to ensure that success translates to poverty alleviation and empowerment
• Recognising our indigenous African roots and appreciating the value of traditional knowledge and its modern uses
Economic
• Balancing corporate values of commercialisation with being a responsible company and community provider
• Continuously striving to be innovative, to seek out new products, solutions and ways to improve our business
• Dedication to bringing customers the highest quality, natural marula products
Environment
• Encouraging on-going sensitivity regarding the indigenous nature of the marula products and ensuring sustainable harvesting
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