To improve the livelihoods and well-being of producers by improving market access, strengthening producer organisations, paying a better price and providing continuity in the trading relationship.

To promote development opportunities for disadvantaged producers, especially women and indigenous people and to protect children from exploitation in the production process.

To raise awareness among consumers of the negative effects on producers of international trade so that they exercise their purchasing power positively.

To set an example of partnership in trade through dialogue, transparency and respect.

To campaign for changes in the rules and practice of conventional international trade.

To protect human rights by providing social justice, sound environmental practices and economic security.